QUADRAS in context.

QUADRAS develops a modular accessories system for caps and bags with interchangeable magnetic frames. Founded 2025 in Karlsruhe, Germany. First release: Genesis Founder Edition, limited to 2,000 units.

Press & Media

press@qua-dras.com

Alexander Thamm

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Official Short Description

QUADRAS is a German accessories brand developing a modular cap and bag system with interchangeable magnetic frames, founded in 2024 in Darmstadt.

At a Glance

Founded
2024
Based in
Darmstadt, Germany
Founder
Alexander Thamm
Category
Premium technical accessories
System
Modular caps & bags with magnetic frames
First Drop
Genesis Founder Edition
Market
Germany / EU
Status
Pre-launch

Brand Narrative

What is QUADRAS?

QUADRAS is a modular accessories brand producing caps and bags with a magnetic docking system for interchangeable frames. One base product carries multiple frame identities.

What is new?

The magnetic frame system creates a collectible layer within an everyday accessory. Frames are numbered, limited-run and cross-compatible across all QUADRAS bases. A unified docking standard guarantees future frame releases will fit existing products.

Why now?

The Genesis Founder Edition is the first product release — 2,000 numbered systems consisting of one base (cap or bag) and the CORONA Founder Frame. Available in Germany and the EU.

About QUADRAS

QUADRAS is a German accessories brand based in Darmstadt, Germany, founded in 2024 by Alexander Thamm. The brand develops a modular system for caps and bags built around interchangeable magnetic frames. The first product release, the Genesis Founder Edition, is a limited run of 2,000 numbered systems. QUADRAS ships to Germany and the EU.

Product System

  • Bases

    Core

    Cap and bag base products carrying the magnetic docking zone for QUADRAS frames. Available individually or as part of the Genesis system.

  • Frames

    Signature

    Interchangeable identity elements designed for tool-free switching across compatible QUADRAS bases. Limited-edition runs, individually numbered.

  • Magnetic System

    System

    A concealed magnetic docking architecture developed for fast frame changes and future compatibility across the QUADRAS system. Designed for daily use — commuting, travel, movement.

  • Genesis Edition

    Launch

    The first QUADRAS release, combining one base product with the CORONA Founder Frame in a limited numbered edition.

Media Kit

All assets may be used for editorial purposes with credit to QUADRAS. Commercial use requires prior written approval.

  • Logo Pack

    LogoZIP

    SVG / PNG · Dark / Light

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  • Product Images

    ProductJPG

    High-resolution, white background

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  • Lifestyle Images

    EditorialJPG

    Editorial product photography

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  • Founder Portrait

    PortraitJPG

    Alexander Thamm — editorial quality

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  • Company Fact Sheet

    Fact SheetPDF

    One-page editorial overview

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  • Brand Guidelines

    BrandPDF

    Typography, colors and usage notes

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Founder

Alexander Thamm founded QUADRAS in 2024 in Darmstadt, Germany. He developed the concept of separating a functional accessory base from an interchangeable expressive layer — resulting in the magnetic frame docking system that defines the QUADRAS product architecture.

The question was simple: why should one object have only one identity? We built a system where the base stays and the expression changes — one product, multiple selves.

—Alexander Thamm, Founder QUADRAS
Inquiries Available for interviews, product information, media assets, product samples and editorial coverage requests. Response within 2 business days.

Press & Media

For editorial coverage, interviews, product information, asset requests and samples. Every request is reviewed personally.

Email Press

press@qua-dras.com

Alexander Thamm

Founder, QUADRAS